In the dynamic world of the motion picture theater industry, CinemaCon has emerged as a pivotal event. But have you ever wondered who owns this significant gathering that attracts attendees from over 80 countries?
The Organizer: National Association of Theatre Owners (NATO)
CinemaCon is the official convention of the National Association of Theatre Owners (NATO). NATO is the largest exhibition trade organization globally, representing nearly 35,000 movie screens across all 50 states in the U.S. and additional cinemas in 101 countries worldwide. Its membership encompasses both the largest cinema chains globally and hundreds of independent theater owners.
Headquartered in Washington, D.C., with a second office in North Hollywood, California, NATO plays a crucial role in representing its members. From these strategic vantage points, it helps the exhibition sector influence federal policy - making and collaborate with movie distributors on various mutual concerns, ranging from new technologies to legislation, marketing, and even First Amendment issues.
The Genesis and Growth Under NATO's Aegis
Since its inception in 2011, CinemaCon has continuously evolved and expanded. NATO has been at the helm, steering this event to become the largest and most important gathering for the worldwide motion picture theater industry. It has successfully transformed CinemaCon into a global event, drawing in a diverse crowd from all corners of the world.
Over the years, NATO has curated a comprehensive and engaging program for CinemaCon. The schedule is broad, diverse, educational, and fun. It features the largest cinema trade show globally, appealing to and attracting all aspects of the international motion picture theater industry. This includes exhibition, distribution, marketing, publicity and advertising, internet and social media, and of course, the theater equipment and concessions manufacturers and dealers. These stakeholders showcase the latest technological advancements and innovative concession offerings at the trade show, which is run in association with NATO's partners at ICTA and NAC.
The Significance of NATO's Ownership
NATO's ownership of CinemaCon is of great significance. Firstly, it provides a unified platform for the entire theater industry. Theater owners, distributors, and other related parties can come together, network, and discuss industry - wide issues. For example, they can deliberate on how to adapt to new viewing trends, such as the rise of streaming services and the impact on traditional theater attendance.
Secondly, under NATO's guidance, CinemaCon can effectively advocate for the interests of theater owners. In an industry that is constantly evolving, with new technologies and business models emerging, having a strong voice like NATO at CinemaCon is crucial. For instance, when there are debates about changes in movie distribution models that could potentially affect theater revenues, NATO can use CinemaCon as a platform to voice the concerns of its members and work towards solutions that benefit the theater industry as a whole.
In conclusion, the National Association of Theatre Owners (NATO) owns CinemaCon. Through its stewardship, CinemaCon has become an essential event that not only celebrates the movie - going experience but also serves as a vital forum for the global motion picture theater industry to thrive and adapt in a changing landscape. As we look forward to future editions of CinemaCon, we can expect NATO to continue playing a leading role in shaping the direction of this remarkable event.